Are tourists willing to pay additional fees to protect corals in Mexico?

Are tourists willing to pay additional fees to protect corals in Mexico?

Primary Country: Mexico
Ecosystem: coral reef
Sample Value Estimates:
  1. $57 / person / visit: Mean WTP per diver per year to visit Akumal, Mexico
  2. $50 million / year: estimated potentialannual economic revenues from a $20 fee
Methodology: contingent valuation
Region: Americas / Gulf of Mexico
Data source: Primary

Publication information

Casey, J. Brown, C.Schuhmann, P. “Are tourists willing to pay additional fees to protect corals in Mexico?” Journal of Sustainable Tourism, 18(4), 557-573., 2010

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